World-beating beef sector has plenty to celebrate - CQ Today

At the start of the pandemic panic, toilet paper shelves were the first to go bare. But not long later, mince and meat departed the supermarket shelves. However, there were some products that remained stubbornly resistant to the bunker mentality. Vegie burgers and tofu shelves remained well stocked.


There is a lot of hype about plant based protein but most people just prefer a big, juicy steak. Why then do so many in the beef sector play defence when there is massive support for their industry?


Last week the ABC's Landline ran a story about beef's "social licence". A former industry leader claimed that beef is "emerging as agriculture's coal equivalent". This is a load of rubbish in terms of both substance and public support.

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